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Consuming and stability in Belarus’s society
Consuming and stability in Belarus’s society
The authors: Shavel S.A., Shuhatovich V.R., Korshunov G.P., Kroitor S.N., Hilevskaya L.P., Nazarova D.V., Borodacheva E.M., Zrazikova V.M.
The book presents some research outcomes obtained from analyzing consumption as a factor of social stability. Consumption is seen by the authors as an inter-disciplinary category (both economical and anthropological and sociological). This allowed the authors to explain the double nature of such a phenomenon as a prestigious consumption, as well as they explained what “the syndrome of consumerism” was. Also the authors analyzed the role of advertising and marketing. Special attention was paid to the reasons to take care of one’s health and give up consuming more and more.
Some developments of consumer’s behavior among the population in Belarus are shown and, in particular, the process of consumption within educational services. The authors also show if smoking is popular with population nowadays and how consuming is influencing on peoples’ feelings.
Special attention is paid to the role of marketing for forming the strategies of consumption that are valuable both socially and individually. The ideological background of advertisement goods (products), including social advertisement, is also an issue discussed within the book.
The book can be useful for the following kinds of people: scientific workers, marketologists, ideologists, students, post-graduate students, and those who work at different social care offices and advertising agencies.
© National Academy of Sciences of Belarus, 2011
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